After I began my journey as an entrepreneur, I made an enormous mistake. And sadly, it took me years to determine what I used to be doing improper.

The problem with this error is that it isn’t apparent. Not simply entrepreneurs, however individuals, usually, make it for almost all of their lives.

Are you able to guess what that mistake is?

I used to be a individuals pleaser. I stored saying “sure.” Particularly when it got here to enterprise.

The second I finished saying sure, issues began to vary. I began to earn more money, my clients had been happier, individuals stopped making an attempt to stroll throughout me, and my group members had been happier with me.

I do know what you’re considering… this sounds loopy, proper? By telling individuals what they don’t need to hear every part miraculously will get higher?

Sounds too good to be true…

Nicely, right here’s the way it works.

Why do you say “sure?”

Nicely, the rationale you say sure might be the identical purpose I additionally stated sure.

You need to please individuals.

And in the event you preserve saying sure, imagine it or not, it gained’t make them blissful. In reality, it’s going to make them extra upset.

After all, there’s a time and place to say sure to individuals, however not all the time. Generally individuals ask for issues which might be unrealistic.

Loads of the time it’s asking for a drastic low cost in your services or products… a reduction that may make you lose cash.

Or typically a boss could ask you to finish a job inside a really tight deadline that you recognize isn’t attainable.

Now give it some thought this fashion: while you say sure simply to please individuals it’s going to make issues worse.

For instance, with regards to decreasing the value or your service a lot that you simply’ll lose cash, it gained’t encourage you to assist out your consumer. And much more essential, you gained’t be capable of spend the time and vitality your consumer will want since you’re dropping cash.

Which means that not solely will you remorse your determination, however they are going to be upset with you due to the poor efficiency.

Identical goes together with your boss. If she or he asks you to satisfy a good deadline that isn’t attainable, and also you conform to it and miss the deadline, they’re going to be upset with you.

In different phrases, saying sure while you shouldn’t would possibly make individuals proud of you briefly, however in the long term, they’re going to be disillusioned and, in lots of circumstances, offended with you.

So, what do you have to say as a substitute of sure?


It truly is that straightforward. All it’s a must to do is say no.

After all, you’ll have to elucidate why, but it surely’s a really highly effective phrase that gained’t make individuals upset with you so long as you employ it proper.

For instance, with my advert company, Neil Patel Digital, individuals ask for reductions the entire time.

Are you able to guess what my gross sales group says?


However they are saying it properly and normally inform potential clients….

We will’t go down in value. We cost this a lot as a result of we all know what it takes to offer outcomes, and if we went down in value, we gained’t be capable of offer you the service you expect.

I do know it could make you are feeling a bit uncomfortable to be this direct however it’s worthwhile to. It’ll do wonders for you and your online business.

Even when your boss asks you to finish a job that isn’t life like, it’s best to say one thing like…

I need to show you how to get the duty completed, and I don’t thoughts working further hours, but it surely gained’t be possible for me to satisfy your deadline. The reason is is due to X, Y, and Z. Whether it is extra essential to finish this job than the present duties I’m engaged on, I can all the time push them again if you’re open to it. Or if we will cut back the scope of the challenge, I could possibly get it completed inside Y timeframe.

With regards to your boss, you’ll need to be inventive.

As a substitute of simply saying “no” you’ll need to provide you with attainable options. Your boss could not like several of the options however being proactive and considering outdoors of the field at the least exhibits your boss that you’re making an attempt to do what’s greatest for the corporate.

Now let me forewarn you with regards to saying no to your boss…

In case you are actually proper, there is no such thing as a problem with saying no. However if you’re lazy and a gradual employee and different individuals can get the duty completed throughout the time they’re proposing, then issues aren’t going to work out for you.

In different phrases, don’t simply use the phrase no since you are lazy and don’t need to do further work. Use it when it actually is sensible.

How does this assist with gross sales?

Have you ever ever heard the saying… “play exhausting to get.”

From a psychological standpoint, we have a higher perceived value for things that may be out of reach. In different phrases, saying no makes you appear extra fascinating as a result of you’re making your self a bit extra out of attain.

To offer you an instance of this, I used to be as soon as in a gathering in New York the place somebody supplied me a job.

It didn’t make sense for me to take the job as I’ve a enterprise that I like. So I stated no.

Their response was…

Nicely, you don’t even know what I’m going to give you… so simply hear me out.

They then made me a suggestion of a million-dollar wage.

I kindly responded with, I respect the supply, however I’m nonetheless going to say no.

And you recognize what they stated subsequent?

They supplied me $2,000,000.

I stated no, however I supplied to assist discover them somebody without cost who may be match.

Lengthy story quick, they weren’t proud of my response they usually supplied me all the way in which as much as a $4,500,000 annual base wage plus bonuses.

And naturally, I nonetheless stated no.

You’re in all probability not going to have the identical expertise as me (at the least not but if you’re beginning out), however while you begin saying no you’ll have related experiences.

Individuals will extra possible work with you and pay your value in the event you maintain your floor.

See, right here’s the large problem with saying sure in gross sales when persons are asking for extra or need to pay much less:

The second you say sure, the very first thing that goes via their thoughts is “what else can I get?” And so they’ll preserve asking extra and it gained’t cease.

You then’ll end up with a deal that doesn’t make sense for you.

So, do your self a favor and begin saying no, particularly with regards to gross sales.

Why do you have to inform your clients no?

Just like gross sales, as soon as individuals be a part of as a buyer it’s a slippery slope to maintain telling them sure.

The second your purchasers sees you progress an inch, they’ll take a mile.

So, after they begin asking so that you can do issues out the scope, it’s best to say no. Even when they’re small issues as it’s going to result in greater asks sooner or later.

Now, I’m not saying that you simply shouldn’t preserve your purchasers blissful. It is best to present the services or products they paid for. And each from time to time, if you wish to go above and past for them… it’s best to. However it must be you making that call and never them asking so that you can make it.

Only for a second, take into consideration what I simply stated…

If you wish to go above and past in your buyer or consumer after they aren’t anticipating, that’s advantageous and it’ll make you look good. But when your buyer is asking so that you can go above and past, it’s going to set a nasty precedent.

Why it’s okay to inform your co-workers no

Out of all of them, that is the trickiest one since you don’t need to create a nasty work atmosphere and have individuals hate you.

But when persons are having you do stuff that isn’t one of the best for the enterprise and it doesn’t logically make sense, there’s nothing improper with saying no.

I’ll warn you although, simply saying “no” and offering no clarification or different options will trigger issues for you.

So long as your explanations are cheap and logical you’ll be advantageous. Additionally, the explanations must be greatest for the enterprise as effectively. As well as, you’ll want to offer different options… that is the important thing because it exhibits you’re a group participant and proactive.

You’ll need to just be sure you are considering issues via earlier than you give your response.

Individuals will respect your determination if it is sensible… possibly not proper then and there, however in the long term, they’ll.

On the flip aspect, in the event you preserve telling your co-workers no when they’re proper, or your boss no since you are lazy, you’ll in all probability get fired. Particularly in the event you don’t give them different options.

So, you’ll must be cautious with this.


Cease saying sure to every part. All it’s going to do is make your life depressing.

I do know that sounds counter-intuitive, but it surely’s true.

Over the subsequent week, I would like you to strive one thing…

When somebody asks you for one thing that’s unreasonable, simply say no. It is best to present a proof and doubtlessly even present an alternate resolution.

Sure, this sounds loopy, but it surely works. Similar to the rest, it takes follow and also you’ll get higher at it over time.

So, are you going to begin saying “no” now?