Podcasting.

You’ve heard about it earlier than and I guess you’ve even listened to a handful of podcasts. However you in all probability haven’t created one but.

Simply consider it this fashion…

There are over 1 billion blogs and roughly 7 billion folks
on this world. That’s 1 weblog for each 7 folks…

Alternatively, there are roughly 700,000 podcasts. Meaning there may be just one podcast for each 10,000 folks or so.

Podcasting is 1,428 instances much less aggressive than running a blog.

So, must you waste your time on podcasting?

Nicely, let me ask you this… would you like a brand new option to get extra natural visitors from Google?

I’m guessing you mentioned sure. However earlier than I train you the way to do this, let me first break down some podcasting stats for you, in case you aren’t satisfied but.

Is podcasting even value it?

From a advertising and marketing and monetization standpoint, podcasting isn’t too unhealthy.

I’ve a podcast known as Marketing School that I do with my buddy Eric Siu. We haven’t performed a lot to promote it and over time it’s grown naturally.

Listed here are the stats for the final month.

We received 1,083,219 downloads or “listens” final month. To present you an concept of what that’s value, Dream Host paid us $60,000 for an advert spot…

They’ve additionally been paying us for some time, technically we’ve a 1-year contract value $720,000.

Now on prime of the advert cash, Eric and I each have gotten purchasers from our podcast. It’s powerful to say how a lot income we’ve produced from the podcast outdoors of promoting, however it’s simple to say someplace within the 7-figure vary.

Remember, once I generate income by way of adverts or generate income for my ad agency, there are prices so in no way does that income imply revenue.

Sadly, my bills are actually excessive, however I’ll save that for a
totally different submit.

However right here is the cool factor: Eric and I solely spend Three hours a month to report podcast episodes for your entire month. So, the monetary return for the way a lot time we’re spending is excessive.

And if that doesn’t persuade you that it is advisable get into podcasting, here are some other stats that may:

  • 32% of Individuals take heed to a podcast no less than
    as soon as a month.
  • 54% of listeners take into consideration shopping for merchandise marketed
    in podcasts.
  • Companies spent $497 million on podcast adverts in
    2018 (in all probability a lot bigger now).
  • 51%
    of monthly active podcast listeners
    have an annual family revenue of at
    least $75,000.

In the event you haven’t created a podcast, this guide will
teach you how
. And this
one
will train you the right way to get your first 10,000 downloads.

Alright, and now for the fascinating half…

Easy methods to get extra website positioning visitors by way of podcasting

Again in 2019, Google noticed how podcasts have been rising at a fast tempo they usually didn’t need to miss out.

They wished folks to repeatedly use Google, even when it got here to studying data that’s given over audio format. So that they determined to make a change to their search engine and algorithm and started to index podcasts and rank them.

And relying on what you seek for and the extra particular you get, you’ll even discover that Google is pulling out particulars from particular episodes. This clearly reveals that they can transcribe the audio mechanically.

This shouldn’t be an excessive amount of of a shocker as they’ve already had this expertise for years. They apply it to YouTube to determine what a video is absolutely about.

However right here is the factor, simply recording a podcast and placing
it on the market isn’t going to get you a ton of search visitors.

So how do you get extra website positioning visitors to your podcast?

It begins with subjects

Podcasting is loads like running a blog.

In the event you create a weblog submit on any random subject that nobody
cares to examine, then you definately aren’t going to generate a lot visitors… whether or not it
is from social or search.

The identical goes for podcasting. When you have an episode on a random subject that nobody cares to take heed to, then you definately received’t get many downloads (or listens) and little or no website positioning visitors as nicely.

Simply take a look at the stats for just a few of our episodes.

Take a look at the screenshot above, you’ll see some do higher than
others.

For instance, the episode on “7 Secrets and techniques to Promoting Excessive Ticket Gadgets” didn’t do in addition to “The 7 Finest Advertising and marketing Conferences 2020” and even “Easy methods to Drive Extra Paid Signups In Your Funnel.”

You received’t at all times have the ability to produce a success for each podcast
you launch, however there’s a easy technique you need to use to extend your success
fee.

First, go to Ubersuggest
and sort in a key phrase or phrase associated to what your podcast is about.

When you kind in your key phrase or phrase, hit search.

You’ll land on a display that appears one thing like this:

Then within the left-hand navigation, click on on the “Content material Concepts” choice.

From there, you’ll see an inventory of well-liked subjects on the topic you might be researching.

This report breaks down well-liked weblog posts based mostly on social shares, website positioning visitors, and backlinks.

Sometimes, if a weblog submit has all 3, which means folks like the subject. Even when it has solely 2 out of the three, it reveals that individuals are within the subject.

What we’ve discovered is that if a subject has performed nicely as a weblog submit, it often does nicely as a podcast episode.

See with the online, there are such a lot of blogs, most subjects have been overwhelmed to loss of life. However with podcasting, it’s the reverse. As a result of there are only a few podcasts, most subjects haven’t been coated.

And for those who take these beaten-to-death weblog subjects and switch them into podcast episodes, it’s thought of new, contemporary content material that individuals need to hear. They usually are inclined to do rather well.

Now you need to dive into key phrases

Hopefully, you might be nonetheless on the content material concepts report and also you’ve discovered some concepts to go after.

If not, simply scroll all the way down to the underside of the Content material Concepts report and maintain clicking subsequent… even when only some numbers present, don’t fear, there are tens of millions of outcomes and as you go to the following web page, extra pages will present up.

When you discover a subject, I would like you to click on the “Key phrases” button beneath the “Estimated Visits” column.

This offers you extra particular key phrases to say and so you’ll be able to go much more in-depth throughout your podcast episode.

Do not forget that Google is ready to decipher your audio and is aware of what subjects and key phrases you might be overlaying.

So, whenever you point out a key phrase inside your podcast, your podcast episode is extra prone to rank for that key phrase or phrase.

However there are some things I’ve discovered by way of this entire course of:

  1. You don’t need to key phrase stuff – you don’t have to say a key phrase 100 instances or something loopy if you wish to rank nicely organically. Point out it every time it’s pure.
  2. Episodes titles that include well-liked key phrases are inclined to do higher – do your key phrase analysis and embrace the suitable key phrases inside your title (I’ll present you the way in a bit).
  3. Episode titles that include questions do nicely – ultimately, you’ll additionally see these episodes carry out even higher as a result of when folks ask questions sooner or later on sensible assistants like Alexa and Google Residence, you’ll ultimately begin to see them pull from podcasts.

So how do you discover the suitable key phrases and inquiries to
incorporate into your podcasts?

Head again to Ubersuggest and sort in a key phrase or phrase associated to a podcast episode you need to create. This must be a bit simpler now since you’ve already leveraged the Content material Concepts report back to give you well-liked subjects that individuals need to hear about. 😉

This time, I would like you to click on on the “Key phrase Concepts” report within the left-hand navigation.

You’ll then see an inventory of options that look one thing like this.

As you scroll down, you’ll frequently see increasingly more key phrases.

Don’t fear concerning the CPC knowledge, however you’ll want to take a look at the website positioning issue rating as the simpler the rating the higher possibilities you’ll have of rating your podcast episode on Google. Additionally, take a look at search quantity… the upper the quantity the higher as which means extra potential listens.

My advice for you is to focus on key phrases and phrases which have an website positioning issue of 40 or much less.

After you have an inventory of key phrases, I would like you to click on on the “Associated” navigational hyperlink on that report.

Now, you’ll see a a lot larger key phrase checklist.

On this case, you’ll see 405,513 associated key phrases which you can goal. Once more, ignore the CPC knowledge however goal key phrases with an website positioning issue of 40 or much less and the extra well-liked the key phrase the higher.

Lastly, I would like you to click on on the “Questions” navigational hyperlink…

Then scroll by way of the checklist and also you’ll see an inventory of
questions which you can goal.

In accordance with Comscore, over 50% of the searches are voice searches. A big portion of these are questions, so overlaying them inside your podcast and even labeling your titles based mostly on questions is an effective way to get extra visitors.

In the event you don’t suppose going after questions is an effective technique
to get extra visitors, simply take a look at Quora.

With roughly 111,114,424 estimated visits a month from Google, Quora is getting a number of visitors by optimizing their web site for question-related key phrases.

Conclusion

Google
is the most popular site in the world
. Whether or not you’re keen on website positioning or hate it, you
haven’t any alternative however to leverage it.

One option to get extra website positioning visitors is to put in writing tons of content material and leverage content material advertising and marketing. It’s a aggressive method and it is best to take into account it.

However one other resolution that’s even simpler is to create a podcast and rank it nicely on Google.

And ideally, you have to be doing each.

Do you’ve got a podcast? Have you ever tried rating audio
content material on Google?